“Most Dogs will sniff it, walk away, and think: This is poison. Don’t drink it.”

Meanwhile, humans override our instincts. Shouldn’t we be smarter than this? How did something so toxic and poisonous become such a necessity in our culture? Isn’t that the point of instincts—to protect us from danger?

Alcohol’s history is fascinating and perplexing: from accidental fermented fruit, to a substitute for contaminated water, to prohibition, to a tool of profit and exploitation, to today’s mass-produced, concentrated, aggressively marketed substance.

It’s always been a tool. And in the wrong hands, it can be used against us.

Humanity may never get rid of alcohol entirely, but you can find freedom from its grip.

We don’t need alcohol. It is not a necessity that will cause deprivation.

The billion-dollar alcohol industry needs us, to need it. We know it is destructive to our bodies, our relationships and every area of our life. We override the hangovers, the blackouts, the fatigue, the regret… and assume it's all “normal.” Even when our instincts tell us otherwise.

Here’s what I think happened (how something so toxic and poisonous became normalized):

• Everyone else was doing it. (we are hard-wired to model. Monkey see, monkey do).

• Our brain signaled a massive dopamine surge

• Our brain said "repeat this."

• With enough exposure, we learned to like the taste—or hid it with sugar.

• Simultaneously, the billion dollar alcohol industry identified us as a "cash cow" making alcohol abundantly accessible.

The good news?

Your brain is working just fine—or it will be without alcohol. The powers that be simply exploited our biology, shaping environments so you’d keep coming back for fleeting relief.

But you can reclaim your instincts.

Choosing an alcohol-free life gives your incredible body space to focus on what it does best: sustaining life, healing, and thriving—instead of damage control.

Next time someone asks, “You don’t drink, why?”
Here’s one answer:“Because it’s a toxic, poisonous substance to my nervous system and body.”